Guides
AI visibility, answered plainly
Direct answers to the questions businesses actually ask about AI search. Each guide is the answer we would want if we were asking, written the way we tell our own customers to write: question as the heading, answer in the first paragraph.
How do I get my website recommended by ChatGPT?
Publish direct answers to the questions your buyers ask, make your site machine-readable, and get present on the sources AI assistants already cite.
How do I check what ChatGPT says about my business?
Ask the assistants the questions your customers ask, not just your own name, and record whether you appear, how you are described, and who is named instead.
Why doesn't ChatGPT mention my business?
Usually one of four fixable reasons: your site never answers buyer questions, machines cannot read it, no trusted source mentions you, or the category answer is already owned.
Why does ChatGPT describe my company incorrectly?
The model is filling gaps with whatever it has: stale training data, a similarly named company, or vague guesses from a site that never states the facts plainly. You fix it by publishing the facts where machines can read them.
What is llms.txt and does my website need one?
A plain-text file at /llms.txt that summarises your site for AI systems. Cheap to add, no downside, and one part of being accurately understood, not a magic ranking switch.
Why does ChatGPT recommend your competitor instead of you?
ChatGPT recommends your competitor because their page is easier for the model to retrieve, trust and quote, not because their product is better.
Why Won't ChatGPT Say My Business Is Legit?
ChatGPT hedges on legitimacy questions because a business has not published the specific, checkable evidence a model needs to vouch for it, not because the model doubts the business.
How Do You Get Your Business Mentioned by AI Tools Like ChatGPT?
A business gets mentioned by AI tools mainly by being cited in third-party discussion, especially Reddit threads, rather than by rewriting its own website.
Why doesn't ChatGPT recommend my business?
ChatGPT and Perplexity each run separate retrieval and citation systems, so a legitimate business goes unmentioned on one or both because its content doesn't match how buyers phrase the question there, not because anything about the business is wrong.
Have People Stopped Googling and Started Asking ChatGPT Instead?
Yes, for roughly half the country: Pew Research Center found in June 2026 that 49% of US adults now use an AI chatbot and 44% use ChatGPT specifically, up from 33% in 2024.
What Is AI Share of Voice, and How Do You Actually Measure It?
AI share of voice is the percentage of AI-generated answers in your category that mention your brand, calculated as (brand mentions / total category mentions across a prompt set) x 100.
Does robots.txt block ChatGPT? Not the bot that actually cites you
Robots.txt can stop OpenAI's training crawler if you configure it correctly, but it does nothing to stop the retrieval and browsing bots that generate live citations in ChatGPT and Perplexity answers.
Why Perplexity won't cite your site, even with great backlinks
Perplexity cites pages that are technically crawlable and structured with a direct, quotable answer near the top, not pages with the strongest backlink profile or Google ranking.